Client:
Perkss
Services:
Art Direction
Tone & Voice
Visual Identity
Iconography
App look & feel
Location:
Madrid, Spain.
Perkss was created to solve a familiar problem: too many loyalty programs, scattered benefits, and a confusing process to actually earn rewards. The app brings everything together in one place, making the experience simple, transparent, and genuinely useful.
We partnered with the team to refresh the brand and build an identity that reflects their values of clarity and ease. The new visual system is flexible and friendly, with clean typography, a modern palette, and a structure that adapts naturally across digital touchpoints.
For the app, we developed an aesthetic direction focused on usability and warmth, so the experience feels intuitive from the very first interaction. The result is a clearer and fresher Perkss, ready to help rewards finally make sense.
