Client
Soma
Services
Strategy
Visual Identity
Iconography
Location
Valencia, Spain
Buenos Aires, Argentina
SOMA’s approach is Brutalist? kinda. Playful? yeah. But more than a style, it’s a mindset: architecture that evolves. They don’t repeat—they rethink. Each project begins with a question and is shaped through curiosity, collaboration, and just enough structure to keep the chaos honest.
We created a visual identity that moves like they do—between disciplines, across borders, through ideas. Their name became a modular, shape-shifting system: messy and precise, sharp and soft. Built to shift, move, and adapt. Like their spaces. Like their minds.
